20+ year of experience
Insurance Defense Lawyers
Personal attention

New Mexico’s
Serious Injury Lawyers Find out if you have a case Find out if you have a case

How To Prove Insurance Bad Faith

17.06.26
Davis Kelin Law Firm

If you think your insurance company is treating you unfairly, the short answer is this: proving insurance bad faith usually comes down to showing that the insurer had a duty to handle your claim honestly and reasonably, failed to do that without a valid basis, and caused you financial harm as a result. Insurance bad faith is about unreasonable conduct, delay, misrepresentation, or pressure tactics that go beyond a normal coverage dispute.

Insurance companies have a legal obligation to deal fairly with policyholders. When they ignore evidence, drag out a claim, underpay without explanation, or deny coverage without a proper investigation, they may be crossing the line from a simple disagreement into bad faith.

Insurance bad faith happens when an insurance company fails to meet its duty of good faith and fair dealing. That duty is built into insurance contracts and generally requires insurers to investigate claims properly, communicate honestly, and make decisions based on a reasonable review of the facts and the policy. Not every denied claim is bad faith. Insurance companies are allowed to reject claims that are not covered, unsupported, or excluded under the policy. Bad faith usually involves something more than a wrong decision, but an unreasonable decision. For example, an insurer may act in bad faith if it denies a valid claim without investigating, misstates what the policy says, ignores medical records or repair estimates, delays payment for no legitimate reason, or pressures you into accepting less than your claim is worth. The key issue is often whether the insurer acted reasonably under the circumstances.

There are two common types of bad faith claims. First-party bad faith involves disputes between you and your own insurance company. This can happen with health insurance, homeowners insurance, disability insurance, life insurance, or your own auto coverage. Third-party bad faith usually comes up when an insurer defends or settles a claim brought against you. If the insurance company refuses a reasonable settlement offer and exposes you to a larger judgment that may be third-party bad faith. Third-party bad faith is very limited in New Mexico.

A breach of contract claim asks whether the insurer failed to pay benefits owed under the policy. A bad faith claim goes further. It asks whether the insurer’s handling of the claim was dishonest, reckless, unfair, or unreasonable. Bad faith cases may allow broader damages than a simple contract claim. In some situations, the insured may recover not only the unpaid policy benefits but also extra losses caused by the insurer’s conduct, emotional distress damages, attorney’s fees, or even punitive damages where the conduct was especially serious.

Some insurers make honest mistakes. One of the most common signs of bad faith is delay. Insurance claims take time, and some delays are legitimate. But repeated requests for the same paperwork, long periods of silence, or endless “reviews” without progress can be warning signs. If the company will not explain why the claim is stalled, misses deadlines, or keeps moving the goalposts that can suggest unreasonable handling.

Another red flag is a denial letter that feels vague, incomplete, or inconsistent with the actual policy language. If the insurer cites an exclusion that clearly does not apply, ignores evidence supporting your claim, or gives changing reasons for denial, that may point to bad faith. A denial should be grounded in the policy and in the facts developed during the investigation. When it is not, the insurer may be trying to avoid paying rather than making a fair decision.

A low offer may be part of bad faith if it is designed to pressure a financially stressed policyholder into settling quickly. This issue often shows up in disability claims, injury claims, property damage claims, and business interruption cases. If adjusters do not return calls, fail to answer direct questions, or give conflicting information, pay attention. Communication problems alone may not prove bad faith, but they often show up alongside larger issues.

If an insurer falsely tells you that your policy does not cover a loss, that you missed a deadline when you did not, or that certain benefits are unavailable when they are actually included, that can strongly support a bad faith claim.

If you suspect bad faith, your response in the early stages can make a real difference. What you document now may later become the backbone of your case. Start with the policy itself. Look at the coverage section, exclusions, conditions, deadlines, and any duties after a loss. If possible, get the complete policy, not just the declarations page. You need to know what the insurer promised, what it required from you, and whether its position lines up with the contract. A lot of bad faith disputes turn on exact wording.

If the insurer denies the claim, delays payment, or offers less than expected, ask for a written explanation tied to the policy language and the facts. This does two things. It forces the insurer to commit to a position, and it gives you something concrete to evaluate. Many bad faith cases gain strength when the insurer’s written explanation is weak, incomplete, or contradicted by its own file.

When an insurer crosses the line, the law may provide more than one way to respond. The options depend on your state, the kind of policy involved, and the facts of the claim. The starting point is often the money the insurer should have paid under the policy. If your claim was wrongly denied or underpaid, a court may award the benefits due under the contract. That may include repair costs, medical expenses, disability benefits, lost income benefits, defense costs, or other covered losses depending on the policy.

In certain bad faith cases, emotional distress damages may be available, especially where the insurer’s conduct was serious and the harm was significant. This is not automatic, and standards differ by jurisdiction. Punitive damages are almost always available in bad faith. They are usually reserved for intentional misconduct, fraud, oppression, or conduct showing reckless disregard for the insured’s rights. Besides filing a lawsuit, policyholders may also file complaints with the state insurance department or similar regulator.

The main question in many bad faith cases is whether the insurer acted reasonably. If the insurer ignored key records, failed to inspect damage properly, relied on a biased expert, or denied the claim before gathering basic facts, those details matter more than broad accusations. In litigation, the insurer’s claim file can become a critical source of evidence. Internal notes, emails, supervisor comments, reserve information, and expert communications may show how the decision was really made. Sometimes the file reveals that the insurer knew the claim had value but delayed anyway. Sometimes it shows that the stated reason for denial was created after the fact. This kind of evidence can be powerful, especially where the insurer’s public explanation looks polished but the internal record tells a different story.

A claims handling expert can explain what a reasonable insurer would have done and whether the company’s conduct departed from accepted practices. A medical or repair expert can address whether the underlying claim was valid and whether the insurer ignored obvious evidence. One of the simplest and most effective tools in a bad faith case is a timeline. When did you report the loss? When did the insurer acknowledge it? When were documents submitted? When did follow-up requests happen? When did the denial come? What reasons were given at each step?

If you believe your insurer denied, delayed, or underpaid your claim without a fair basis, do not rely on instinct alone. Read the policy, preserve every document, ask for written explanations, and get experienced legal advice when needed. A well-documented case can turn what feels like a one-sided fight into a claim backed by facts, law, and leverage.

Do you have a case?

Find out in 3 easy steps if you have a case.
All fields are required. If you need immediate assistance, do not hesitate to call us.

Note: Completing this form does not create an Attorney-Client Relationship
*information required